Good Sailors/M2C

Starting point

An EU-based publicly traded company launching in the US, with a U.S. Country Manager on the ground. The first months were slow: in Robert Balusik's words, the launch was “pretty challenging”.

What we did

Hands-on US sales leadership in a fractional role: a weekly opportunity rhythm, faster execution and tactical support on live deals. Many small interventions that together became the company's US go-to-market playbook.

Results

• Six-figure contracts signed within 3 months
• About half a million in additional pipeline
• Weekly opportunity flow doubled

As reported by Robert Balusik, U.S. Country Manager. Final figures to be approved by the client.

The first few months of launching in the U.S. were pretty challenging - I wish I had found Katka sooner.

Within 3 months of working together, we had healthy 6 digits of contracts signed and another half a million of revenue in the pipeline. Having her in a fractional role felt like unlocking a superpower: she helped double our weekly opportunity flow, pushed us to execute faster, and gave tactical support on deal after deal.

It was not one single solution but dozens of small interventions that helped us shape our new US GTM playbook. Without exaggerating, she didn’t just strategize, she made the revenue happen.